What is Research?
Welcome back. In this article you will know more about :
- Applicability of research to address normal day-to-day problems as well as larger intellectual issues.
- Scientific approach to arrive at unbiased conclusions / answers.
Research is a process where the researcher or investigator, systemically tries to attempt solution to a problem or a question in mind. The problem may be a day to day one like:
“What is the consumer perception of a particular brand of toothpaste?…. What are the investment habits of urban youth?…. What is the life style of young generation BPO employees? …..Where should I invest my money?”.
Or it may be an intellectual dilemma or curiosity like:
“What is the relationship between leadership styles, organizational climate & firm’s performance?… Which instructional strategies are best suited for the pre school children of first generation?…. How to inculcate value systems using play way methods? ….How is information processed in value crisis? ….How to use social cognitive theories & constructivist approach in business education?….. How to create mindset of voters to elect the right candidate for their constituency?….. How to reduce the suicidal tendencies in students who fail in examinations?
In order to seek answers to these questions, a researcher undertakes a systematic process. [Read the rest of this entry...]