Research Quest

Welcome back. In this article you will know more about :

1. Applicability of research to address normal day-to-day problems as well as larger intellectual issues.
2. Scientific approach to arrive at unbiased conclusions / answers.

Research is a process where the researcher or investigator, systemically tries to attempt solution to a problem or a question in mind. The problem may be a day to day one like:

“What is the consumer perception of a particular brand of toothpaste?…. What are the investment habits of urban youth?…. What is the life style of young generation BPO employees? …..Where should I invest my money?”.

Or it may be an intellectual dilemma or curiosity like:

“What is the relationship between leadership styles, organizational climate & firm’s performance?… Which instructional strategies are best suited for the pre school children of first generation?…. How to inculcate value systems using play way methods? ….How is information processed in value crisis? ….How to use social cognitive theories & constructivist approach in business education?….. How to create mindset of voters to elect the right candidate for their constituency?….. How to reduce the suicidal tendencies in students who fail in examinations?

In order to seek answers to these questions, a researcher undertakes a systematic process. [Read the rest of this entry...]

Welcome on this blog about research!

Whether we are professional leaders in search of solutions to run our business, or whether we are students assimilating curriculum and doing research. All of us here are embarked on a journey of continuous learning and refinement.

This blog is dedicated as a guide to students, scholars and professionals alike, to help them understand the beautiful journey of continuous learning. Here none of us are satisfied as accomplished degree holders and all of us remain students in the classroom of life, researching continually.

Research is everywhere and is everyday activity. We come across many statements like

‘We are ranked as No. 1 Company in the world’ or ‘Kaun Banega Crorepati is the most preferred game show’ or ‘The unemployment rate hit a four-year high in July as employers shed jobs for a seventh straight month amid economic uncertainty, a Labour Department survey showed.The government’s monthly employment snapshot revealed that employers cut 51,000 jobs last month, but the report was not as bad as feared as most economists had predicted 75,000 jobs lost’.

What are these statements based on? How do people make such statements? Simple answer is that people conduct survey and arrive at such conclusions. They conduct research.

What is research? How to do research? What are the various types of research? How to arrive at conclusions? What do these conclusions mean to business managers or

end users?

May be these & many more similar questions have been bothering you for quite some time. Isn’t it amazing that all the while we use research findings, without knowing how have we got the information?

Through this blog we will be addressing such questions and perhaps unraveling more, through series of relevant posts.

Keep Reading!